More than a travel and experience agency

We are Lola and Laura, from Senda Ecoway.

We promote signature tourism; each senda is original and bears the signature of a member of the team. Our main objective is to create experiences opposed to mass tourism, which are also sustainable and enjoyable.

CEO and founder
Laura Alvarez
Product Manager and Official Guide of the Government of the Canary Islands

Our commitment

Sendaecoway was created with the idea of offering our Ecotravellers unique experiences, avoiding mass tourism, which is as harmful to the environment as it is to tourism itself and the community.

Our aim is to promote signature tourism together with travellers who are committed to sustainability and who want to live adventures and local experiences in a unique environment.

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Unique experiences designed for you

We move forward in our commitment to signature tourism because we believe and we believe because we move forward.

We are driven by a blind faith in what we do and the knowledge that sustainable tourism is possible.


Years of work in pursuit of environmental sustainability, combining satisfaction of the most demanding travellers and local development have been rewarded by awards such as "For good practices in tourism sustainability" awarded to Sendaecoway by Turismo de Tenerife in December 2018, or the "Empresas + Sostenibles" certificate from the Environment and Sustainability Department of the Cabildo de Tenerife together with the Chamber of Commerce of Santa Cruz.

People talk about us

News compilation of major events in which we participate.

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"Travellers are no longer tourists, they are explorers in search of experiences".- Technohotelsnews

Lola de Azero CEO of Senda Ecoway


Our commitment to sustainable and signature tourism goes beyond a business objective to become a personal vision of our world in general and tourism in particular.

The team at Senda sees tourists as the eco-travellers within them and the excursions they can take as the emotional experiences we all want to live, enjoying a few days of holiday in a place that will be memorable forever.

With family, with friends, as a couple or in single mode... we all want our beloved holidays to break our routine and offer us the best of themselves to make them seem longer and longer and longer.

In all this feeling of "trip 10", hotels have a very special role.

The hotel welcomes the traveller on arrival and pampers them until they leave. Are you already making sure that your guest enjoys both inside and outside the hotel during their stay?

It's not just about selling tickets, it's not just about recommending tourist attractions or recommending the most visited places... your guest deserves better!

I propose that we work together to design a programme of value-laden experiences that will leave no one indifferent and when the traveller arrives at your hotel, your team can tell them: "we have prepared these experiences for you..."

There is no more powerful tool than personalised dedication aligned with values, that client will come back for more!

- Lola.

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