What is PROTOTYPING THE TOURISM OF THE FUTURE?

After a year and a half of Covid-19, this event aims to find out how the tourist has changed, discovering the adaptation of companies and their innovation to face the post-covid-19 era.

"Prototyping the future of tourism" is a day of debate on tourism trends based on the post-pandemic situation, on how we imagine the tourism of the future.

Where is it taking place?

The event will beheldin the hall of the Telesforo Bravo Centre in La Orotava, Tenerife. You will be able to attend in person or by streaming.

This year 2022 the speakers will participate in person or online.

Do you want to sponsor this event?

Contact us through our contact channels.

REGISTRATION

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Tamara Gonzales, General Coordinator of Turisfera

09:00 - 09:15OPENING

Mr. Francisco Linares, Mayor of La Orotava Town Hall.

09:15 - 09:30INTRODUCTION TO THE EVENT

Lola Rodríguez de Azero, CEO Senda Ecoway
Antonio López de Ávila, President of Cluster de Innovación Turística - Turisfera

09:30 - 09:45METAVERSE IN TOURISM

Jimmy Pons, Innovation Maker RoundCubers.com

09:45 - 10:00 SLOW TOURISM

Alberto Costa, coordinator of the Cittaslow Spain Network

10:00 - 10:30 INNOVATION PITCHES

Fernando Lecuona, Co - Founder Hunger4Innovation
José Ruíz, CEO Goli Neuromarketing
Manuel Elena, CEO Xmigration
Gonzalo Alonso, Co - Founder Sloowy
Sonia Pérez, Marketing and Sales Manager Pisces VI Submarine

10:30 -10:45 GLOBAL VISION

Natalia Bayona, Director of Innovation, Education and Investment, UNWTO

10:45 - 11:30 COFFEE

11:30 - 12:30 DISCUSSION TABLE

Moderated by Lola Rodriguez de Azero, CEO Senda Ecoway
José Juan Lorenzo, Manager Promotur
Terry Mederos, Director of Innovation, Tourism of Tenerife
Delia Escobar, 1st Deputy Mayor and Councillor of La Orotava Town Hall
Armando Rodriguez, Sales and Commercial Director of HD Hoteles
Antonio López de Ávila, President of Cluster de Innovación Turística - Turisfera
Cristiana Oliveria, Rector of the European University of the Canary Islands

12:30 - 13:00 CLOSING AND CONCLUSIONS

Lola Rodríguez de Azero, CEO Senda Ecoway
Students of the Degree in Tourism of the European University of the Canary Islands

I. To analyse the current state of tourism one and a half years after the creation of Covid 19.

II. To find out, on the part of the companies, how the travelling tourist has changed.

III. To discover how companies have adapted to this situation and how others have innovated to offer new services.

IV. To debate tourism trends based on this situation and how we imagine tourism in the sustainable future of Spain 2030.

Spain's Sustainable Tourism Strategy 2030

The objective of the new Spain's Sustainable Tourism Strategy 2030 is to lay the foundations for the transformation of Spanish tourism towards a model of sustained and sustainable growth, which will allow us to maintain our position of world leadership. The new model will be based on improving the competitive capacity and profitability of the industry, on the differential natural and cultural values of the destinations, and on the equitable distribution of the benefits and burdens of tourism.

SUSTAINABLE TOURISM
NATURAL AND CULTURAL VALUES
TOURIST INTELLIGENCE

The pandemic caused by the SARS-CoV-2 virus has had a serious impact on the tourism sector and has had a large-scale impact on the uncertainty of international visitors when travelling in the context of the new reality.
Motivations and needs are constantly evolving and consumption is increasingly conscious, appealing to social and environmental issues, i.e. sustainable tourism where consumers demand from the countries and tourism providers they hire, a strong commitment to the environment they visit.

HOW DO WE IMAGINE TOURISM FROM NOW ON?